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This book is one of a series of books entitled Essential Skills for the Public Sector. It sets out the fundamental principles of marketing and applies them to a public sector context. The content includes the marketing mix, how to develop a marketing plan, market research techniques and examples of how to implement a marketing strategy and plan. Effective marketing helps with customer focus and best use of resources. Whether or not the public service is in a competitive environment, managers should see marketing as part of the management process. There are worked examples and practical exercises which allow the theory to be put into practice, encouraging self-development and continuous improvement. The style is simple, easy to read, and accessible to staff at all levels within an organisation. An essential addition to a manager’s toolkit of skills and knowledge, and highly recommended reading.

Una almohadilla flexible con sensor de presión de Spandex suave y metalizado - Le TactArray extensible est un capteur de pression flexible conçu à partir d'un Spandex métallisé à l'argent, souple et conducteur. Le TactArray extensible peut s'étirer jusqu'à 10 % et être plié dans plusieurs directions tout en conservant une grande qualité de données. Ce capteur a une épaisseur d'environ 3 à 7 mm et convient parfaitement aux applications de courbure dynamique telles que les sièges, les selles de cheval et autres applications où l'épaisseur du capteur n'est pas un problème. Caractéristiques principales Ce capteur peut être étiré jusqu'à 10 % tout en conservant des données précises. Peut être utilisé sur des objets à courbure dynamique et multidirectionnelle (par exemple, têtes, sphères, souris d'ordinateur). Idéal pour les applications où le capteur sera fléchi ou déformé par l'utilisation, comme les coussins de siège, les matelas ou les vêtements.

The FingerTPS is a set of wearable finger sensors that enable you to measure grip, touch, and other hand forces. A more affordable alternative to the TactileGlove, this easy-to-use system captures high-quality data in a natural and organic form-factor. **Finger selection can be customised to specification** Features: Design or research with accurate, sensitive and repeatable data even for complex finger geometry. Comfortable and minimally-intrusive system allows for full range of motion and ensures natural hand manipulation research. Plug and play—no configuration needed. Just place on the hand, calibrate the sensors and Chameleon auto-detects your hand configuration. Compact wireless Bluetooth electronics provides simple and easy to use set-up, with minimal wires. Connect two wrist assemblies at the same time for two handed operations.

Una almohadilla flexible con sensor de presión de Spandex suave y metalizado - El Stretchable TactArray es un sensor de presión flexible fabricado con Spandex metalizado con plata, suave y conductor. El Stretchable TactArray puede estirarse hasta un 10% y doblarse en múltiples direcciones, manteniendo una alta calidad de datos. Este sensor tiene un grosor aproximado de 3-7 mm y es el más adecuado para aplicaciones de curvatura dinámica como asientos, sillas de montar a caballo y otras aplicaciones en las que el grosor del sensor no es un problema. Características principales Estire este sensor hasta un 10% manteniendo datos precisos Puede utilizarse en objetos con curvatura dinámica y multidireccional (por ejemplo, cabezas, esferas, ratón de ordenador) Ideal para aplicaciones en las que el sensor se flexionará o deformará con el uso, como cojines de asiento, colchones o ropa Captura datos de presión de alta calidad entre presiones de 5 psi y 50 psi y en rangos de temperatura de -20° a 50°C

Product Features: • Moulded in a general purpose ABS plastic with a satin texture. • Enclosure designed to allow access to I/O connectors and often used controls and/or Led's. • Models available for Beaglebone White, Black and Green. • Enclosure is secured with self tapping screws. • Includes four (4) self adhesive rubber feet and instruction sheet. • Beaglebone boards are not included.

Product Features: • Moulded in a choice of general purpose ABS plastic with a satin texture. • Enclosure designed to allow access to I/O connectors and often used controls and/or Led's. • Models feature either dual camera mounts (inside or outside) OR a touch screen mount. • Enclosure top and bottom halves snap together. • Includes four (4) self adhesive rubber feet and instruction sheet. • Development boards, cameras, and touch screens are NOT included.